for the love of fashion, style, luxury & PR

Precision-cut crystal manufacturer Swarovski is boosting its commerce-enabled Web site via charm jewelry that consumers can build online.

The brand sent an email that could be clicked-through and takes consumers to a page with charm bracelets, brooches, necklaces and pendants. Consumers can click and drag charms onto the jewelry to customize their pieces.

Google Catalogs is a convenient platform for luxury retailers such as Nordstrom, Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus to turn their print catalogs into digital editions and reach affluent consumers.

Apparel and accessories designer Elie Tahari is attempting to increase digital transactions with the relaunch of its ecommerce site and the debut of a new mobile-optimized site.

Jeweler David Yurman has finally released its much-anticipated Fall 2011 collection and campaign via its branded social media platforms.

The brand built up the excitement surrounding the release with mysterious posts on its Twitter and Facebook accounts. The Fall 2011 campaign consists of a video and five images.

“Utilizing social media is always a great outlet to create appeal and anticipation for a launch,” said Dalia Strum, president of Dalia Inc., New York.   

We love the sparkle!

So much to look at—neck candy!

passionedelamode:

natasha poly - mcqueen

(Source: swe-at)